Case Study with HBS Professor Rohit Deshpande on Wynton Marsalis

Join us on Thursday, January 6th from 5:30-6:30pm PST for a Case Study with HBS Professor Rohit Deshpande on Wynton Marsalis.

Join HBS Professor Rohit Deshpande on Thursday, January 6, 2022 for a virtual case study on Wynton Marsalis and Jazz at Lincoln Center. Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC’s events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks participants to apply marketing principles to the challenge that JALC faces in seeking to expand the reach of and appreciation for jazz music despite a shrinking audience. The case features a multimedia format of audio and video clips in order to engage participants directly with JALC protagonists and with jazz music—the real protagonist of the case.

This event will shed light on the work of Wynton Marsalis who will be honored on January 26, 2022, by SF Jazz at the annual SFJAZZ Gala and After Party. Special After Party ticket pricing is currently available to HBSANC members. Proceeds from these events benefit SFJAZZ’s artistic and education programs with the goal of advancing the art form of jazz in the Bay Area and beyond.

**About the Speaker:**


Rohit Deshpande

Rohit Deshpande is Sebastian S. Kresge Professor of Marketing at Harvard Business School, where he has been teaching in the Advanced Management Program, the Program for Leadership Development, the Owner/President Management Program and in other executive education offerings. He is currently co-teaching a new MBA field/project-based course “Arts and Cultural Entrepreneurship.” He has also taught global branding, international marketing, and first year marketing in the MBA program as well as a doctoral seminar in marketing management. He is the faculty chair of the Global Colloquium for Participant-Centered Learning and has previously been coordinator for Marketing faculty recruiting, coordinator for Marketing doctoral program admissions, and faculty chair of the Strategic Marketing Management executive program at Harvard Business School. In addition to teaching marketing, he was a part of the design and delivery team that created the Leadership and Corporate Accountability (LCA) MBA required course at HBS focusing on ethics and corporate governance and was faculty chair of the LCA in India executive program. In 2008-2009 Deshpande was recognized as Henry B. Arthur Fellow for Business Ethics and in 2015 received the Robert F. Greenhill award for outstanding contributions to the HBS community. Most recently his case studies on “Wynton Marsalis & Jazz at Lincoln Center” and “Street Symphony” have won Silver Telly Awards and his co-authored paper “Consumer’s void buying from firms with higher CEO-to-worker pay ratios” won the 2021 Journal of Consumer Psychology Park Best Paper Award.

**About the Moderator:**


Eli Busen

Quality Operations Strategy Lead for Google Assistant and VP of Programs for HBSANC

Eli has held a variety of strategy, operations, and engineering roles at multiple companies, including Boeing, the Boston Consulting Group, and Amazon. He has a BSE in Aerospace Engineering and an ME in Space Systems Engineering from the University of Michigan and an MBA from Harvard Business School.